You’re figuring out how to best equip your profile with your abilities and experience, but do you know how to fight the bewildering content grind? Channel your inner Batman and arm your profile with keywords that pack a punch and shield your search ranking.
Unfortunately, you don’t need a cape for this venture.
What exactly are keywords?
According to Hubspot, keywords are words or phrases that are significant to a topic. Digitally speaking, the topic is you, your business, and/or your product. In this case, think of your profile as your product – your personal brand. You want to zest it up with content that is descriptive and relevant.
Enter keywords – a word or phrase that speaks to your experience and aspirations. Is the Microsoft suite your go-to tool for projects? List it in your skills. Do you know about SEO or nonprofit management? Demonstrate so in your summary. Using specific terms allows your profile’s audience to get to know you and your skill set. Keywords are easily recognized by search engines and human eyes alike so that people can find and remember you instantly.
How can you punch up your LinkedIn profile with keywords?
Start with your headline.
Your headline not only sits atop your profile like a badge but appears when someone searches LinkedIn. Use your headline as a chance to speak for your current role or a highly desirable ability in short, like Public Relations Manager, Certified Public Accountant, or Salesforce Expert. Your headline is your chance to give a brief but meaningful look into you as a professional.
Don’t skimp on the summary.
Ask yourself what your career objectives are or what your value proposition is. Do any words or phrases stick out to you? These are your keywords, so be sure to highlight them in your summary. Explain that you work exclusively with the private sector or that you want to work in the telecommunications industry. People like to know what you’re doing and why you’re doing it, so give them what they came for.
Expand your experience section with content.
Rather than simply listing your job titles and places of employment, talk about your project management experience or your hand in expanding your company’s Twitter presence. Using phrases like project management and words like Twitter demonstrate what you know and what you use in particular.
Add skills to your profile.
The skills section of your profile is a keyword hub where your connections can endorse you, reinforcing your mechanical engineering or graphic design knowledge. This section comprises your experience solely in list format, so be sure to plug away at what social media management platforms you’ve employed – Hootsuite and Sprout Social, to be exact.
Remember, keywords are your LinkedIn profile’s superheroes.
They save you from becoming digital dust and transform your profile into an impactful and top-ranking LinkedIn page.