You may have noticed that LinkedIn looks different now. According to CNET, the company redesigned the interface to reflect the ease and efficiency of its mobile counterpart. The platform got a new look along with new features and plans. Certain plans, like Business Plus, no longer give access to search features such as company size or job titles. Now, should you scramble to transition to a different Premium plan? We weighed the options and found Sales Navigator to provide the advanced search options and abilities that no other plan can.
Learn about Sales Navigator and how to leverage its features to your benefit below.
What is Sales Navigator?
Sales Navigator helps you target leads and develop your sales strategies on LinkedIn. Having features such as Lead Builder and Alerts, this plan grows your network and market knowledge with insights into the companies and people you need to watch. Aside from advanced searching, you can organize your network by adding tags and notes. The extra details and cues that Sales Navigator provides shape your prospecting efforts and increase your reach.
Sales Navigator: the Basic Features
Here are a few basic features of this LinkedIn plan:
What is the takeaway?
So, what do you do now? First, decide what you want to get out of LinkedIn. Then, research how each LinkedIn plan could help your business. Finally, choose the plan that works best for you.
Based in social selling and prospecting, Sales Navigator may be the right plan for you and your needs. Other than the features mentioned above, this plan has a mobile app equivalent and can sync with your Salesforce account.
Sales Navigator could bridge the gap between your business and a wealth of industry and networking knowledge otherwise untapped.